Sandro was born in Paris, in the Sentier district. After twenty years of existence, the brand opened its first standalone boutique in 2004, on Rue Vieille-du-Temple, in the heart of the Marais. Even today, Paris remains the epicentre of Sandro, with its iconic headquarters located on Boulevard Haussmann. Bathed in light, this private building is both the beating heart and soul of the Maison, a place where everything converges, where ideas spring forth, and where creative momentum is built. Sandro's identity is deeply rooted in this city, and Paris remains a constant source of inspiration for the creative studios.​ ​

Inspiration

The streets of Paris are an inexhaustible source of inspiration for Sandro's creative forces. Art, music, and design are all realms of expression that the teams draw on every day to shape the aesthetic of the Sandro wardrobe. A constant dialogue between urban culture and timeless elegance fuels its stylistic flair.​

Internationalisation​

While Sandro remains deeply rooted in Paris, its influence extends far beyond the capital's borders. Now present in 54 countries with over 750 points of sale, Sandro sets up shop in iconic neighbourhoods, where fashion is expressed with strength and character. With each new opening, a fragment of the Parisian soul is exported, a subtle balance of urban sophistication, free-spirited creativity, and meticulous attention to detail. A way of life that crosses borders, without ever betraying its roots.​

Flagship Les Champs-Élysées

Paris holds a unique place in Sandro's history and identity. It was therefore natural for its most iconic flagship to come to life there, on the world's most famous avenue. Opened in 2022 at 91 Avenue des Champs-Élysées, this signature address embodies Parisian elegance at its most contemporary. Designed by the architectural firm Studio Haos and Atelier Franck Durand - two key players on the French creative and design scene - this luminous setting reveals a sun-drenched minimalism. Concrete on the floor, wood on the ceiling, and brick on the walls create a clean and sensory backdrop, true to the Maison's understated aesthetic.​ ​ ​

BOULEVARD HAUSSMANN

The headquarters is located in Paris on Boulevard Haussmann, and is home to the womenswear and menswear design studios, as well as an integrated workshop where artisans create the prototypes for the ready-to-wear and accessories collections, and Sandro's special projects.​​

The studios​​

Sandro's creative direction is led by a close-knit family duo: Evelyne Chetrite, the founder of the House, has been designing the women's wardrobe for four decades, while her son, Ilan Chetrite, creates the men's line. Each works within their own studio, with their own unique approach and sensibility, but always guided by the same keen eye on the times. Their creative dialogue ensures harmony between the two worlds. They are surrounded by a team of talented individuals who share this same high standard to build a contemporary and resolutely Parisian Sandro silhouette.​​

The Atelier

Just a few steps from the design studios, the first floor of the headquarters is home to a precious space: the prototyping workshop. More than twenty artisans - pattern makers, pattern cutters and cutters - work here with meticulous care, surrounded by an army of machines, toiles and fabrics.​
Every stage, from pattern-making to perfecting the designs, is masterfully handled with exacting standards before entering production. It's an approach that echoes the brand's heritage, rooted in the Sentier, the Parisian district where the art of garment-making is passed down from one generation to the next.​

These artisans embody Sandro's other driving force: an essential craftsmanship that, season after season, shapes the style and silhouettes of the House.​